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Regularly press echoes acquisitions of domain names in the amounts of several thousand or even million dollars. This domain names secondary market is dynamic and profitable. Above all, the SEO of these domain names allows great marketing and online visibility.
A descriptive/generic domain name is an asset in the battle of optmising your visibility in the major search engines.
Let’s do a little game. Check for "hotels" in Google. First result (excluding commercial links): hotels.com. Let search ’cars", second result: cars.org. Same story for kitchens (kitchens.com), sofa (sofa.com), game (game.co.uk), etc...
Even though domains do not make a global SEO strategy, the advantages of possessing generic domain names make no doubt.
Generic domains also benefit from the rise of direct navigation. Run a test on the domaine assurance.fr. You will land on the BNP Paribas insurance website : assurance.bnpparibas.com. Companies holding these domain names catch a significant number of qualified visitors every day.
Unlike ephemeral search engine positions, domain names are part of the assets of the company.
This phenomenon leads to the emergence of generic brands like hotels.com. A universal name, easy to remember and very effective for SEO.
You can instruct Mailclub dedicated recovery teams to negociate on your behalf domain names that are of interest for you business or commercial markets.
We operate on an anonymous basis, and thanks to our experience and to our world wide network of professional domain name investors (Domainers), we find you the right domains at the right prices. Once the deal is closed, we manage the name transfer.
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